The Row Size Numbers Made Simple: Margaux 10, 12, 15 and Beyond

Most luxury houses reach for adjectives when they name their sizes. You get a Mini, a Small, a Medium and, if the house is feeling expansive, a Jumbo, and none of those words commits to a figure you can measure. The Row takes a quietly different route across a large part of its line, and noticing it makes the whole catalogue simpler to navigate. Whatever number appears in a model name is the bag’s width in inches. Margaux 10 is ten inches across. Margaux 12 is twelve inches. That one fact does more practical work than any amount of styling copy, and it runs through this explainer throughout.

The convention reaches well beyond the flagship. The full list runs Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. Look at the decimals, since nobody writes 15.75 unless the figure is intended literally. Below: how far the rule goes, where it bends, what the number leaves out, and how to turn it into a decision when you are deciding between two sizes of the same bag.

The rule in plain terms

The number in the name plus the word inches gives you the width of the bag. That is the system in full, applied consistently enough across the numbered families that ysl cream bag it is fair to treat as a rule rather than a coincidence. The labelling is unusually honest, because the gap between what a size sounds like and what it measures simply goes. A Small from one house can be roomier than a Medium from another, but ten inches is ten inches anywhere. For anyone comparing The Row bags to something already in their wardrobe, that makes the comparison arithmetic rather than guesswork. It also explains how the brand can run four sizes of a single silhouette without creating confusion.

Bag	The size number, as width	Dimensions as published (W x H x D)
Soft Margaux 10	10 in	10 x 7 x 7.5 in
Soft Margaux 12	12 in	12 x 9 x 7.5 in
Soft Margaux 15	15 in	Name gives the width; measurements not listed
Margaux Shoulder 12	12 in by the name	14.75 x 9 x 5 in, the one exception to the rule
Margaux 17	17 in	About 17 x 12 x 9 in
India 10.00	10 in	Not published officially
India 12.00	12 in	Not listed officially
India 15.75	15.75 in	Not officially published
Agnes 12	12 in	Width from the name; nothing further listed
Agnes 15	15 in	Only the width, taken from the name
Marlo 12	12 in	Width from the name; nothing further listed
Marlo 14	14 in	Width from the name; nothing further listed
Sofia 8.75	8.75 in	Archive model; no official listing
Sofia 10	10 in	Archive model, not officially listed

What the number misses

Width is one dimension out of three, and the other two do not scale with it in any predictable way. Look at the two Soft Margaux sizes that have official figures behind them, since the 10 measures 10 x 7 x 7.5 in and the 12 measures 12 x 9 x 7.5 in. The depth is identical at 7.5 inches, so the larger bag is not a straight scaling of the smaller one. Height is what moves, by two inches, and width moves with it by the same. In practice that means stepping up a size gives you a higher opening and more length rather than a deeper bag. If you expect the 12 to hold twice what the 10 holds, the difference will be smaller than the numbers imply.

Handle drop holds steady too, at five inches on both Soft Margaux sizes, one more detail the model number does not mention. Five inches gives you a hand-carry or crook-of-the-elbow drop and not a shoulder one, which is precisely why both sizes ship with a removable shoulder strap. Fittings inside differ too: a single card slot on the 10, while the 12 adds a second plus a zip pocket. Day to day, details like those decide more than an inch of width. Read the number to place the bag on a scale, then read the specification to understand what it does.

The Margaux Shoulder 12, the place the rule bends

There is one current model that defies the pattern, and it is better stated clearly than left quiet. A twelve sits in the name of the Margaux Shoulder 12, but the brand publishes its dimensions as 14.75 x 9 x 5 in. The width in the name and the width in the specification fail to match, so the number is working as a family size rather than as a literal external measurement on this one. It squares with the silhouette itself, a reworked shape with elongated tubular handles and narrowed gusseted side panels rather than a simple scaling of the tote. The lesson generalises: use the number as your starting point, then confirm against published dimensions before you commit. If a listing offers no dimensions at all, the number is a pointer and not a measurement.

What each width actually holds

The step most guides miss is translating inches into daily use. A bag under ten inches wide is a phone, cardholder, keys and lipstick affair, which is the territory of the Sofia 8.75 and of the small clutches. Ten inches is the classic small day bag, enough for a compact wallet, a phone, sunglasses and a slim pouch without distortion. Twelve inches is where a bag starts taking a paperback, a small notebook, a folded scarf and a full-size wallet all at once. Fourteen to fifteen inches is a working width, the point at which documents and a tablet stop being a squeeze. At seventeen inches, as on the Margaux 17, you are into weekend and travel country rather than everyday use.

• 8.75 to 10 in: evening, errands and anything where you want the bag to disappear.
• 12 in: the most useful width in the line and the one most buyers settle on.
• 14 to 15 in: work, the commute and days when you carry other people’s things as well.
• 17 in: travel and staying over, where soft structure is a feature and not a compromise.

Price follows width, though material moves faster

Size and price move together, though not as briskly as you might expect. Using observed 2026 market prices, the Soft Margaux 10 sits at $3,650 and the Soft Margaux 12 at $4,350, so two inches of width costs about $700. Marlo 12 has been observed at $3,600 and $4,900 depending on the version, with Marlo 14 at $5,300, a far bigger step for the same two inches. Material makes bigger leaps than size does: India 10.00 is $3,850 in leather against $5,370 in suede, and Agnes 15 runs $5,000 in leather, $5,800 in suede and $4,300 in a canvas blend. Agnes 12 sits at $4,400, meaning the leather Agnes 15 costs only $600 more for three additional inches. Where spend is being optimised, material is the bigger financial decision and width the bigger practical one.

The bags with no number

Plenty of the line falls outside the system, and confusion begins when the two conventions get mixed. Words rather than inches govern the Park Tote family, which runs Small, Medium, Large and XL alongside the N/S Park Tote and Park Tote Three. Small bags such as the 90’s Bag, the Half Moon and the Bourse Clutch are named without a size marker of any kind. For those, dimensions are the only guide: the Bourse Clutch is listed at 10.2 x 6.5 x 2.3 in, while the Half Moon is given officially as 8 x 13.5 x 2.5 in, with other listings differing enough that the figure is best read as approximate. Archive models follow no rule either, and the Camden measures roughly 9 x 12.5 x 5.25 in despite carrying no number. The N/S and E/W prefixes are shorthand for orientation, as a rule read as north-south for taller shapes and east-west for wider ones.

Turning inches into a choice

A literal sizing system pays off because you can test it before you buy. Measure a bag you already own and like, then compare its width to the number in the model name you have in mind. Do the same with the widest thing you routinely carry, be it a laptop, a folder or a water bottle, and add an inch of tolerance for soft sides. Remember that these are unstructured shapes in most cases, so a bag will look smaller when empty and fuller in use than any flat measurement implies. Caught between sizes on a soft silhouette, you will generally find the smaller one looks better and the larger one performs better. That trade-off, rather than the number itself, is the genuine choice in front of you when you buy row handbags in a numbered family.